SOCIAL MEDIA
A brand's digital presence allows for the continuous evolution of the brand as it is discovered by new audiences and adapts to the changing marketing landscape. My approach to social media design begins with strategy, keeping the brand's larger goals in mind, and leverages emerging trends in the digital space. Maintaining the brand's visual integrity while keeping it up to date is the sweet spot of digital design.
PREVENT BLINDNESS — TAKE IT OUTSIDE CAMPAIGN
Paid social media campaign to raise awareness for vision and hearing health. Digital ads encouraged kids to go outside and leave the devices behind.
MERCER SPORT
Product features, testimonials and expert fishing tips give this ecommerce brand a strong visual presence. Carousel posts allow for informational and dynamic content.
LORETO KITCHEN
Loreto Kitchen's Wine Wednesday social media series shares a featured bottle of wine, walking the viewer through tasting notes, pairing suggestions and where to purchase through a sophisticated, artisan-inspired graphic style.
MERCER CULINARY
Mercer Culinary, an ecommerce brand, educates viewers through its Taste of History graphic series with a unique illustration style that complements its strong culinary photography on its social platforms.
