This arts-centered nonprofit needed a refreshed brand to go along with its reinvented practice and performance space. To establish a memorable identify that builds off the brand’s playful and creative essence, I amped up its original primary color scheme and chose a chunky sans serif for a retro arts vibe. This was the starting point for a new brand identity that would engage youth members and donors alike. I created a versatile logo with stacked and horizontal lockups, and more stylized asymmetrical versions to appeal to both audiences. The logo set the groundwork for both playful and professional brand applications.